Identity for the Olympic Games
The identity of olympic games of 2016, was an amazing project that I had the honor
to participate, while I worked at Tátil Design. Tátil brought together a multidisciplinary team in Rio de Janeiro and São Paulo. The team conducted several brainstorming sessions to discover its essence, its purpose and explore how to create relevant expressions and experiences.
More than 40 people, including strategists, designers and editors, participated
More than 40 people, including strategists, designers and editors, participated
in the process.The team exchanged the best references and further developed
these collectively. The final brand was the result of a truly collaborative effort,
and was the winner of a competition with 139 another brazilian agencies.
Design Studio: Tátil Design
Creative Directors: Fred Gelli, Roberta Gamboa, Fernanda Saboia
Design Directors: Raphael Abreu, Ricardo Bezerra
Designers: Amanda Pacheco, André Coelho, Anna Fonseca, Beto Biscesto, Bruna Carbonesi, Camila Dias, Carlos Silva, Carolina Peixoto, Cristiano Faluba, Daniel Souza, Diego Fonseca, Felipe Caldas, Fernanda Galvão Casas, Gustavo Ferreira,
Designers: Amanda Pacheco, André Coelho, Anna Fonseca, Beto Biscesto, Bruna Carbonesi, Camila Dias, Carlos Silva, Carolina Peixoto, Cristiano Faluba, Daniel Souza, Diego Fonseca, Felipe Caldas, Fernanda Galvão Casas, Gustavo Ferreira,
Jana Glatt, João Faraco, Leonardo Lopes, Luciana Brasil, Paloma Valls, Pedro Ursini, Renata Rodrigues, Robson Novaes, Rodrigo Bessa, Roger Pinho, Samara Araujo, Tasso Canedo.
Typography: Fabio Lopez | Rio de Janeiro, São Paulo, 2010–12
Awards: IF Design 2012, Wave Festival 2012 (grand prix), Brasil Design Award 2012 (grand prix), Idea Brasil 2012,
Awards: IF Design 2012, Wave Festival 2012 (grand prix), Brasil Design Award 2012 (grand prix), Idea Brasil 2012,
Cannes Lions 2012 (shortlist), Brazilian Graphic Design Biennial 2013
